7 Reasons Your Business Must Create a Mobile Marketing Strategy

01 7 Reasons Your Business Must Create a Mobile Marketing Strategy

mobile marketing2 300x300 7 Reasons Your Business Must Create a Mobile Marketing StrategyIf you are like most people, your mobile device is like an extra appendage. If Darwin was right, one day people will evolve into a human, internet based, mobile device hybrid. But while the mad scientists are in the lab splicing DNA to microprocessors using TCP/IP glue, you need to discover 7 reasons to incorporate a mobile marketing strategy into your business’ local internet marketing strategy.
1. Mobile phone usage is exponentially expanding in the United States. There are currently more than 302.9 million mobile subscribers in the United States, that’s equivalent to almost 96% of the population!
2. People are spending much more time on their mobile devices browsing the internet. More than 89% of the mobile phones operating on wireless carriers’ networks, have the ability browsing the internet.
3. By 2014, it is estimated that more than 3 billion of the world’s adult population will be able to conduct transactions using mobile or Internet technology. Many countries use a technology called Near Field Communications (NFC), which allows people to pay for items at retailers and vending machines using their mobile device.
4. The mobile industry seems to agree, that location-based mobile spending will surpass $4 billion by 2015. That is a 1,176,371% increase compared to 2009 spending. This means that businesses are starting to realize that the old traditional methods of advertising are becoming passé. The new method of reaching customers is over their mobile device.
5. The number one search engine in the world, Google, states that 1/3 of all its searches are now mobile searches.
6. Fifty percent (50%) of all Facebook users, log in to Facebook using their mobile device. Facebook traffic has almost matched that of Google. If you are going to reach people in mobile media, you need to have a plan for both Google and Facebook.
7. Believe it or not, people under 25 feel that email is too slow. They prefer to communicate through text messaging. More than 95% of all SMS (mobile text messages) are opened and read by recipients compared to about 20% of all email marketing rates. Although it is currently more expensive, SMS messages are read by your customers.

As people ever increasingly use their cell phones and mobile devices to conduct searches, the terms local internet marketing and mobile marketing will become synonymous. Local customers will be looking for you… but if you have not developed a local internet marketing or a mobile marketing strategy into your plan, they will simply pass you by.

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